Is your website contact form getting ignored? A contact form is a critical step for turning visitors into clients. Yet, many businesses struggle to get potential clients to fill them out. Improving your contact form can make a big difference in how many visitors take that crucial step to reach out.
Small changes can have a big impact. Simplifying the form, being clear about what the client will get, and using compelling calls-to-action (CTAs) can greatly increase your form’s success rate. Making sure your form is easy to use on mobile devices is also key.
In this article, we’ll go over simple tips you can implement right away to make your contact form more effective. Whether you’re a coach, consultant, therapist, or any service provider, these tips will help you get more clients through your contact form. Get ready to turn that form from a neglected part of your site into a powerful tool for gaining new clients.
Simplify Your Contact Form Fields
A cluttered contact form can be a major turn-off for potential clients. Simplifying your form fields is one of the easiest ways to boost your conversion rate. Aim to limit the number of fields to 5-7. This makes the form look less intimidating and faster to fill out.
Start with the essentials. Typically, you need the visitor’s name, email address, and a message area. Depending on your business, you might also want to include fields for a phone number or the type of service they are interested in. Avoid asking for too much information upfront, as this can discourage people from completing the form.
Here are some tips for simplifying your form:
1. Combine Fields Where Possible: Use a single “Name” field instead of separate first and last name fields.
2. Use Drop-Down Menus: For fields like “Type of Service,” use a drop-down menu to make it easy for visitors to choose without typing.
3. Make Fields Optional: If you can’t cut down the number of fields, consider making some of them optional.
By keeping your contact form simple, you make it easier for potential clients to reach out, increasing the chances they’ll complete the form.
Clearly Define Your Deliverables
People are more likely to fill out a contact form if they know what they’ll get in return. Clearly defining your deliverables helps manage expectations and encourages visitors to take action. If someone knows they’ll receive a free consultation, a detailed quote, or an informational brochure, they’re more likely to go through the process of filling out the form.
Be specific about what happens after they hit the “Submit” button. For instance, instead of saying, “Submit your query,” say, “Request a Free 30-Minute Consultation.” Specific deliverables build trust and show that you’re ready to provide value immediately.
Consider these tips to clearly define your deliverables:
1. Use Bullet Points: Clearly list what the client will receive after submitting the form.
2. Highlight Benefits: Mention the main benefits of filling out the form, such as immediate responses or personalized advice.
3. Avoid Vagueness: Instead of using vague terms like “Get in Touch,” specify exactly what they are contacting you for and what they’ll receive.
Setting clear expectations makes it easier for visitors to understand the benefits of filling out your form. This not only increases conversions but also helps build initial trust with potential clients.
Craft Clear and Compelling CTAs
Your call-to-action (CTA) is the final nudge that encourages visitors to submit the contact form. A well-crafted CTA can significantly improve your conversion rate. The CTA should be clear, direct, and action-oriented. It should tell the visitor exactly what to do and what they will get in return.
Use strong, simple language in your CTAs. Phrases like “Get Started,” “Request Your Free Consultation,” or “Send Your Inquiry” are direct and effective. Make sure the CTA stands out visually. Use a contrasting color for the CTA button and make it large enough to be noticed easily but not so large that it overwhelms the page.
Consider these tips for crafting compelling CTAs:
1. Use Action Words: Words like “Get,” “Start,” or “Request” are action-oriented and prompt the visitor to act.
2. Highlight Benefits: Mentioning a benefit in the CTA itself, like “Get Your Free Quote,” can make the action more appealing.
3. Create Urgency: Adding a sense of urgency, such as “Contact Us Today” or “Limited Spots Available,” can motivate visitors to act quickly.
A clear and compelling CTA can drive more visitors to complete your contact form, turning more of them into potential clients.
Ensure Mobile Optimization
With more people using their phones to browse the web, ensuring your contact form is optimized for mobile is crucial. A contact form that looks great on a desktop but is clunky on a smartphone can drive potential clients away. Mobile optimization means making the form easy to use on any device.
Check that your form fields are large enough to tap easily on a small screen. Avoid tiny text and close-set fields, which can be hard to navigate on mobile. Make sure the submit button is big enough to click without zooming in. Use a responsive design that adjusts the layout seamlessly depending on the device being used.
Here are some tips for mobile optimization:
1. Test Across Devices: Test your form on various devices to ensure it works well everywhere.
2. Keep it Simple: Simpler forms are easier to fill out on mobile. Stick to the 5-7 field rule and consider using drop-down menus or checkboxes where possible.
3. Minimize Typing: Use auto-fill options and input masks to reduce the amount of typing required. This makes filling out forms on mobile faster and less prone to errors.
Optimizing your contact form for mobile ensures a smooth user experience, no matter how your visitors access your site. This can lead to more form completions and increased conversions.
Conclusion
Fine-tuning your contact form can significantly boost your conversion rates. By simplifying your form fields, clearly defining your deliverables, crafting compelling CTAs, and ensuring mobile optimization, you make it easier for visitors to reach out. Each of these steps removes barriers and elevates the user experience, encouraging more potential clients to contact you.
If you’re ready to transform your website into a client-generating machine, reach out to Creative Dingbats. Let our professional web designer help you create a website that not only attracts visitors but also converts them into loyal clients. Contact us today to get started!
